Google Ranking WITHOUT submitting to Google

A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try.

In the beginning, I used to submit my site all the time to Google but soon realized the magnitude of my failure. Of course, it's a known fact that Google relies solely on your link popularity and content.

Link Popularity?

What that means is the amount of links listed on other sites that are related to yours! The more sites that link to you, the greater your popularity!

So again, Google depends on your link popularity! If you don't have a google rating (In other words, is your link found on google?) some sites WILL NOT link to yours. There are many sites that have a great google rating and have specific regulations to whom they will accept within their resource sections. They will specify that your site must be listed within Google and if they type in your site in the google search bar, your site should be listed within the top 5 sites.

Here's The Theory:

Of course you want all sites to link to you, especially the ones who already have a great google rating because that means that your site will be picked up by google. Some people only try to get links from those sites but just remember, we all had to start somewhere.

My suggestion is to do as many link exchanges as possible and especially make sure that each site is specifically categorized by their content. You will get penalized for having one page full of links to sites that do not relate to each other.

Another little "Timbit", try to keep your pages to 1-20 links within each page. Once you have 20 links, add a button to a (PAGE 2) and continue your resources that way.
Ok, so I went a little off topic with respect to this article but you'll see how everything is connected together. Once google starts ranking your site, you don't want to leave any stone left un-turned.

So back to getting a google rank without submitting your site. Once you start performing link exchanges with other sites, just keep on going and going and I promise that eventually, Google will start picking up some of your links on other sites. Once this starts to happen you're google rank will rise.

So just keep doing what you're doing and let Google do it's own thing. When your ready and you're link popularity grows, then you can submit your site to Google and reap the rewards.

So many companies do this process backwards and wonder why they don't get listed in Google. Or like what happened to me, Google lists your site right away but then in a couple of weeks, presto, your site is gone from their listing and your left confused as to why!

How Content Can Really Increase Your Sales

Search engines don't buy products and services. People do.

To sell your products and services online, you need targeted traffic. Search engines will send you targeted traffic, and a lot of it, if you take certain steps.

The first step in your search engine marketing campaign isn't search engine optimization. Your first step is to understand the internet and how to effectively use it to promote your products and services.

The internet is a content driven medium. Searchers are looking for information. They don't want to be sold to. They want value. You can provide this value through the content you write for your website, as well as content you write for your promotions.

Therefore, you need to develop a complete, content management strategy. Your content management strategy needs to be customer focused, content driven, and optimized for the search engines.

Your content management strategy should consider on page and off page optimization factors. On page factors include optimizing your page for keywords relevant to your page, titles, and descriptions. Off page factors include link exchanges and backlinks.

Once you've chosen the topic for your site, you need to develop your website. Decide what content you will write. Your content should include articles, press releases, and product reviews. You can also create free ebooks, reports, and white papers provided the information you include will be useful to your site visitor.

Before developing your content, you need to do your research. Find out what your readers are searching for. There are plenty of free tools and software on the internet to help you accomplish this task. Simply search for a keyword phrase like "keyword suggestion tools".

When you're ready to write your content, choose two to three keywords and/or keyword phrases in the text for your page. Write your content and then optimize your page for these keywords. You can use free software like Web CEO.

Although on page optimization will help you if you don't have a lot of competition for your keyword phrases, it is not enough if you are targeting high competition words. To raise your rankings, you will need to link to high traffic sites with high page rank. Building backlinks from other websites will also help you raise your rankings.

Do a search in your favorite search engine to find sites you can link to. Study these sites. Check to see what keywords they use to optimize their pages. Find out if they exchange links and request a link exchange.

The key to success in search engine marketing is to do your homework BEFORE you create your website. The bottom line is that no matter how many links you have pointing back to your site, or how well you optimize your page for the search engines, you won't rank high for keywords that are too competitive.

If you still insist on building a website on a highly competitive topic, then I would recommend you use other techniques to promote your site. Article writing, forum posting, press releases, pay per click ads, and offline classifieds.

The bottom line is you won't succeed in any business you aren't passionate about. Choose a topic you like that has a market and then build a content rich search engine friendly market. Get your name out there and keep branding yourself. You will succeed.

What Is SEO And How Backlinks Help In Better Serp's

SEO is one of the most unnecessarily complicated jobs there is in the internet business world. There are so many "secrets" and "gurus" that offer you the hidden knowledge necessary for top search engine rankings, when in reality, search engine optimization is actually pretty simple.

Search engine optimization, or SEO, can be divided into two parts: on-site SEO, and link building.

On-site SEO is the process of optimizing the content of your pages for a particular keyword or keywords. The easiest way to do this is to use a free tool like WebCEO that will analyze your webpage and make suggestions on how you can better optimize it.

At it's simplest, on-site SEO is making sure that your keywords are found (in the right numbers) in the right places. Specifically, the search engines want to see your keywords in:

- Page titles
- Page body
- Bold text
- Top of page
- Bottom of page
- Alt text
- Text links

Link building, the second half of SEO, is at least as important as on-site SEO, but is often neglected. When search engines look at your site, they also look at all of the sites that link to your site. Each site that links to your site gives your site a certain number of "votes", based on several factors.

So, the more quality links you can get to your site, the higher you will rank in the major search engines. But before you can start gaining links to your site, you need to know what makes a quality link. There are several factors that determine a link's quality:

1 – Anchor text
A high quality link will have your keyword(s) in the anchor text, or the clickable text part of the link.

2- Site quality
A high quality link is one from a quality, unique, content based site related to your site.

3- Anchor text variation
When building links, you'll want to vary your anchor text. If all of your links have the same text, search engines may discount them as spam.

4- Slowly but surely
Good things come to those who wait. Building links should be done slowly and steadily. If you build a whole bunch of links at once, you risk the links being discounted as spam by the search engines.

Are You Setting Up A Website For Your Business?

There are very few businesses these days that don't have websites, and as a home business your website is one of the most powerful tools you have at your disposal. A good website can really work for you, but you need to know what you're doing.

Hire Foreign Designers.

Web design really is something that you shouldn't try to do yourself, unless you really know what you're doing -- I'm sure you've seen what happens when people try this. Hiring a web designer, though, can be prohibitively expensive. Luckily for you, the Internet puts you in touch with designers all over the world, and it's easy to hire one of them very cheaply to design your website. They don't do any worse of a job than someone in your country would, it just happens that your few hundred dollars is worth as much to someone in India as a few thousand would be to you or I.

Use Search Engine Optimisation.

There are a heck of a lot of websites out there, and search engines will return everything relevant to a user's search. How can you possibly get your site above the thousands of others that the search engine thinks are relevant to your keywords?

The answer is to use basic search engine optimisation techniques. For example, make sure you often use phrases that you think your target market will be searching for (your 'keywords'), and make your web addresses contain them too. For this article, for example, http://www.website.com/home-business-website would be a much better web address than http://www.website.com/articles/205. That's just a brief introduction -- there's a whole SEO industry out there, if you go looking for it.

Have Lots of Useful Content.

When you have a website, you're not just trying to reach people who were searching for you -- you're trying to get people to check your website, read your latest news and offers, and the rest. The best way of doing this is to have fresh and useful content on there. Write short articles about the kind of things your customers might be interested in. If your home business is computer repair, for example, you could keep track of the latest virus threats on your site and offer help to anyone affected.
Make It Easy to Update.

You should make sure that whatever software you're using to write your website makes it easy to post new articles without too many problems. If you have go to around putting HTML tags into your articles before you can upload them, then you should think about changing the way your website works.

Keep a Weblog.

One of the simplest ways to have fresh, useful content on your site is to keep a weblog (or 'blog'). A blog is a series of entries, like entries in a diary, that are displayed on your site starting with the most recent first. It is easy to log in and quickly write a new entry, and it can be as short or as long as you like.

For your home business' blog, the only rule to stick to is not to post anything there that isn't related to your industry and your work. It might be great that you've got a new baby or sad that your cat Mr Tibbles died, but you should start a personal blog on another website if you want to post about that kind of thing.

Let People E-Mail You with No Hassle.

One of the worst mistakes people often make when they're starting a website is to think that it would be a good idea to give their customers a 'contact form' to fill in. People really, really don't like filling in forms, and you'll lose a lot of interested customers if you require them to tell you all sorts of things before you'll even talk to them over the Internet.

The best thing to do is to simply list your email address on your site, as a clickable link, and advise customers near the link of the kind of information it would be useful for them to include in an email. It might sound strange, but people are far more willing to go to the trouble of typing things in when it's on their own terms, and not into an annoying web form.

An SEOGOOG SandBox

A few weeks ago, I presented myself with a challenge – to do some Internet sleuthing and get to the bottom of this perplexing condition that newly search engine optimized websites (that's SEO) face known as the Google Sandbox. At times this endeavor made me empathize with Captain Ahab chasing his white whale, but unlike Ahab, I'm not going to meet a watery grave today. ICMediaDirect.com provides SEOs with life jackets – so I got that going for me, which is good. The obsession to confirm, pin down, and counteract the effects of this Sandbox is proving as difficult and elusive as any whale hunt I've ever been on.

Before explaining to the uninitiated just what the Sandbox is exactly, or what it's purported to be, it warrants mentioning that Google officially neither confirms nor denies its existence. So from the word "go" we wade into mystery. We're forced to consider the Sandbox as either a modern quasi-myth of the Computer Age or an actual no man's land created by Google where SEOs are pitted against the machine. Kinda cool, right? This would be a limbo, an undesired waiting room for web properties seeking quality recognition from Google's Search Engine Results Pages are, as I like to say, unSERPable. Incidentally, the stakes are very high, too, since higher rankings mean increased revenue.

The effects of the Sandbox are not in question. Websites listing with Google are simply beat down in their rankings for no apparent rhyme or reason, thus leaving the afflicted with no avenue of redress but time itself – no magic linking is known to spring sites out. (Though it's whispered that influential friends at Google can pull favors.) New websites and overhauled existing websites (often reworked, ostensibly, for better rankings) are its primary "victims". It was first noticed or acknowledged in October, 2004. No one outside of Google knows exactly how or why sites are Sandboxed.

Here are some Sandbox basics: it only happens to English speaking websites; it is a ".com"-only phenomenon, no ".edu"s, ".us"s, or ".org"s need worry; it could last from weeks to a year before release into deserving results rankings; its effects are seen with Google only, so you can rank high on Yahoo and be in the Sandbox (or even rank poorly – I have little info handy on poorly optimized websites mired in suspected Sandboxes); the Sandbox is by no means universal and not automatic. It's a crapshoot.

There is a minority of SEOs who think that the Sandbox is the end result of better algorithms and not and specially created punishment. Believing, as I do, that Google has the best search results, this isn't implausible.

I believe Google intentionally Sandboxes websites because they can. Google's search share is largely unrivalled and growing strongly. What better way for Google to keep separating itself from the search engine pack than to have websites jumping through hoops in hopes to conform to Google's semi-secretive algorithmic wishes. And what better way to do this than through the secret sauce of unacknowledged spider block. Google's engineers keep the search world apprehensive and guessing so that SEOs will employ conventional and anticipated optimization methods in hopes to evade the Sandbox.

Talk about your Jedi mind tricks: SEOs are now optimizing in a fashion that suits Google with much less link bombing and more content emphasis. This aids Google's indexing efforts greatly. The Sandbox, being a phenomenon oft-alluded to and ill-explained, is totally logical when viewed in this light. Fearing the unknown (and the ire of clients) we optimize humbly, to start.

And I love this. "No one knows" is what most SEOs will say about various Sandbox details. Someone knows. Someone besides in-the-know Google engineers always knows, but isn't saying. SEOs will have you believe they're giving away everything but their gym locker combination; to the point where you'd think that there are no secrets in this business. Well, as in any other business, information is the most valuable commodity and there will be nothing that you will get for free; nothing of a proprietary nature will be shared that will not provide its source with either direct or back-end value.

It's tough to declare this, but I must: no SEO has enough data or access to solve the Sandbox. It's not even worth trying and the best thing we can do is compare notes. Pretty sad, but it's all we got. (Or is it?)

It is widely believed that Matt Cutts, an engineering guru at Google, acknowledged the existence of the Sandbox at SES NYC in March, 2005. That's bunk. He didn't acknowledge anything, but he did answer his questions carefully supposing there was a Sandbox. He played with words and said some algorithms "might" affect "certain" websites in "some" circumstances that would, in effect, ape Sandbox-like results. Well, gee. Thanks, Matt. You didn't say anything, but legions of SEOs rushed to the messageboards with their confirm reports like they'd just filmed Sasquatch. No free lunches, no free secrets. Mr. Cutts just stoked the fires- that's all. Good job, Matt, but I'll get you yet. Cheers.

The Best Way How To Improve Link Popularity

There are many ways how to improve link popularity. If you are webmaster who is hungry for better ranking in search engines, this article was written for you. There are hundreds of factors which determine your search engine position. Except on-page factors there are off-page factors too. And these factors seem to be most important for big search engines like Google, Yahoo! and MSN.

When I speak about off-page factors I mean not only the number of the links pointing to your website. If you want to achieve top positions in search engines you must care about relevance of your back links. Let's say you are a web designer. In your case the most valuable links are from another web designers websites. Very valuable will be links from related industries like web hosting, search engine optimization (seo) or webmaster tools. By contrast, link from site like online casino will have minimal value for you. From this reason exchange links with relevant websites only. Internet is full of sites related to yours so why waste your time with gaining worthless back links?

When webmasters exchange links, a lot of them care too much about pagerank of partner's website. Yes, you are right -- link from PR8 site is better then link from PR0. But keep in mind that those new sites with PR0 will grow with time and their PR will grow too. It can easily happen that you exchange a link with PR0 website today and after 6 months this site gain PR5+. And now let's answer this important question: What is easier -- get link on PR0 website which will grow or on PR5+ site? From my point of view each link has big value as long as it is from relevant website.

Let's look at another factors used by search engines to determine the value of back links. You have probably heard terms "one-way" and "reciprocal" links. One-way links are links where webmaster of site A links to site B but webmaster of site B doesn't link back to site A. Reciprocal links are links where webmaster A links to site B and webmaster B links back to site A. There are two important facts:
1. One-way links have a little higher value for search engines. Search engines suppose that one-way links are most likely natural and predicate the quality of the linked website.

2. Reciprocal links have a little lower value from the reason mentioned above. But it is easier to get reciprocal link then one-way link (In case that your site is quality, of course. For poor websites it is always difficult to gain back links). Anyway relevant reciprocal link is always better then one-way link from unrelated website.

The last factor I will describe in this article is the age of the domain. If you get link from the 5 years old domain the link will have higher value then link from the new site. Many spammers register domains for one year, use them as link farms and when they are banned by search engines (it takes probably less then one year) then they don't renew this domain and register a new one. On the other side, if the site is a few years old and had never used any unfair SEO tactics, search engines give this site higher importance.

So if you are trying to improve link popularity of your website, don't forget that it is not only about pagerank. You need links from quality websites. Making your website the best in your field is the right way how to get these valuable links.

How to Improve Your Search Engine Ranking

Search engine ranking is the ranking of a website or web page in the search engine results, for a given keyword phrase

Getting top search engine ranking requires that your site is designed well and is easily spiderable. Designing a search-engine-friendly web site isn't difficult; you just have to keep a few basic concepts in mind.

Search engines like to spider and rank sites that appeal to users. This is the main challenge for search engine developers to create algorithms that will favor user-friendly web sites while casting aside sites that are created mainly for spiders. This means that the rule of search engine friendly design is the same as the rule for web design in general: Make it user-friendly!

There are a few important things you should do in order to improve your search engine ranking:
• Your title tag should have keywords that meaningfully describe your page. Note that this "title" refers to the one in the 'head' section of your document, not the one displayed in your browser window.

• The description meta tag may also influence the ranking of your page for specific search terms. This means, presumably, that if someone searches for a particular keyword, and it appears in your description and title tags, Google will accord that page a higher rank.

• Keyword density is important to Google. This probably means that if someone searches for "search engine ranking" and your page has many instances of those three words in sequence, your page is considered more relevant than another page with those three individual words scattered all over the page.

Search Engine Optimization (SEO) The Myth?

Search Engine Optimization. Big words. Sounds Important. What is it? If you do a search in google for the web definition of search engine optimization, you get a lot of different results.

Some simply say that search engine optimization is the generic term for making sure your site is optimized to appear as one of the top ranking web sites on a search.

Others get more detailed with their definition and say search engine optimization is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.

A number of factors are important when optimizing a web site, including the content and structure of the web site's copy and page layout, the HTML meta-tags and the submission process.

Is it important? That also depends on which definition you believe and who you ask that question to. If you ask someone who runs a business and charges for search engine optimization, they will tell you it is the most important thing you will ever do for your website.

At each SEO website, they will tell you they are the number 1 SEO company on the web, even though each of them has a completely different method of optimizing your website.

If you ask many self-appointed webmaster gurus in some of the webmaster forums, they will tell you the same thing, then each one will tell you a different way to do it and they will all disagree on the most important aspects of search engine optimization.

So the confusion continues for the average user and the SEO companies love it that way. If the consumer doesn't understand what you are doing, you don't really have to do very much and just say you are doing a lot. Most of them would never work on your website on a contingency payment plan, one based on actual results and performance. Some say money back guaranteed, but read the fine print.

A lot of these businesses are based on the fact that people who are new to the web and even some of those who have been online for awhile do not know what search engine optimization is. They know that with more and more people coming onto the web for the first time, their business is secure. They can continue to tell people that without their service the website will fail.

I'm not saying all search engine optimization companies are rip-offs. Some of them really do their best to get good rankings for their clients and know what they are doing. A lot of them still really believe that search engine optimization is the key to success on the web.

It isn't. How's that for a statement? I know a lot of web designers will disagree. I know a lot of SEO companies will disagree. But simply put, search engine optimization of your WebPages is not the most important thing you need to do to succeed on the web.

Let's break down some of the things that are included in the phrase search engine optimization.

Metatags are one of the things these gurus tell you is important. Metatags are all but dead. Search engines, especially google, ignore metatags for the most part.

Having them in does not hurt you, but go do a search on any topic besides web design or search engine optimization, etc. and you'll find that IF the websites at the top of the search results have metatags at all, they usually only have the description and keywords metatags.

Well they also have the title tag, which is sometimes referred to as a metatag, but it is actually the only metatag you need to have.

Keyword Optimization is something the gurus will tell you is very important. Some will tell you they know the exact percentage of text that should be your keywords. Yes, keywords are very important. Do they know what percentage the search engines will want to read for the best results? No.

When writing copy for your website, you must be conscious of the keywords you wish to promote. Don't pick too many keywords and try to optimize each page of your website for twenty different things. If you do, it will not be relevant for any of them. That isn't guru talk, that's just plain old fashioned common sense.

Remember that search engines crawl web pages, not web sites. If you choose just one or two keywords per webpage that you wish that page to be optimized for, then you can optimize the page easily and write text the user will want to actually read.

Write your sales text the way you would with only the user in mind and with making sales in mind. Then go back and reread the page.

Find places where you can add in your keyword without destroying the flow you created when you wrote the text in the first place.

Now, do you need to hire an SEO company to do that? Do you know your product? Do you know how to sell your product? Then you need to write the text. If you do not wish to write the text, then hire a writer. You still don't need a search engine optimization guru.

Some search engine optimization experts will tell you they can increase your link popularity. They use a variety of methods. They create websites where they put all of their clients website links so you will have links to your website. The search engines call these link farms and discount any value they may have had in the past.

Those methods, along with many others, are simply tricks that temporarily work. Alot of search engine optimization companies all keep up with the latest tricks and shortcuts. They may even get you some good results in the short-term. But what happens when the search engines catch onto the trick?

I'm glad you asked. They stop letting that trick or shortcut work. They may even penalize the websites that used it. They penalize you, the customer, not the search engine optimization guru who used the trick and charged you for it.

Whenever one of these companies tells you it has "inside information", "ex-search engine company employees", "guaranteed search engine placement", guaranteed top 10 placement", or "secret methods", a red flag should go up in your mind right away.

If you start a business offline, like a restaurant or a store, you know that besides the money you will have to put up, you will also have to work to make it a success. It is no different when you start a business online. You have to work at it, if you want to be successful.

If search engine optimization is not the most important thing you can do to become successful, what is? Again, I'm glad you asked.

Promotion. Do not depend solely on being found by the search engines. Search engines are fickle creatures and what is today's #1 can be tomorrow's #100 just because they decided to change the way they give relevance to websites. Continually chasing this dream is a total waste of time.

There are other sources of traffic out there. Would you rather have 1000 hits from a search engine for one of your minor keywords or have 100 hits from someone who read an article you wrote and came to your website because they liked what you had
to say?

If you chose the thousand hits, you don't get it yet. Out of that 1000 hits you might convert 2 of them into sales. Out of the 100, you may get as many as 20-25 people who want to buy from you. Conversion rate is more important than how many hits you get to your website.

Write articles about your website, about your products, about relevant topics to your products or services you wish to sell. Distribute or submit those articles to article submission websites that provide free content to webmasters.

You may write one article like the one I am writing now and have 100 webmasters want to use it as content for their website. That would mean there is suddenly 100 other websites on topics related to your product that now contain a link to your website. (see the footer below contains links to my website and is to be included when this article is reprinted.)

That increases your link popularity without the need for a company to optimize you. Just by submitting your article to several article submission websites, you increase your link popularity, but when those webmasters start to republish your articles, you will see a huge increase in your page rank and the quality of your traffic.

Some people write one article per month and others write one or more per day. It depends on you. How fast do you want your website to grow?

How much time do you have to invest? If you are not good at writing articles or do not have the time, hire a writer to ghost-write them for you with your byline and your links in
the footer.

So that we are clear. Search engine optimization is necessary, but by no means the most important thing you can do for your website to make it successful. I would not pay a lot of money for this service. Promoting your website IS the most important thing you can do. Articles are just one of the methods you can use to promote your website.

Advertising, buying links on relevant websites, posting in forums and blogs with related topics, putting your link in your signature line, are some of the other ways you can promote your website.

My Checklist:

1. Be conscious of the keywords you wish to target with each webpage you build. Write your text for the reader, then go back and add your keywords without destroying the flow of your text.

2. Make sure the website is easy to navigate and user-friendly. Don't assume the customer knows the web site as well as you do. Make it simple. Make it easy to find the buy button!

3. Once the website is built, quit worrying about the newest search engine trick or optimization technique as some like to call it.

4. Search for blogs and forums with related topics and sign up for them and participate in discussions with your link in your signature line.

5. Write articles about related topics and submit them everywhere or buy a service like isnare.com that will do the submissions for you. If you cannot write the articles, hire someone to do it for you.

6. Don't do link trades with websites that have less traffic than you do. Buy links on websites that have more traffic than you and are on a topic related to your products or services.

This article in no way claims to have listed all the ways you can use to promote your website. What I have done here is tried to explain to you what is or is not important to creating and maintaining a successful website. I hope this helps you.

Seven Common SEO Mistakes

SEO stands for Search Engine Optimization. Most of your quality traffic comes from search engines, therefore when building a website it is important to know the hints, tips and tricks that will give you better placement in the search engines. Mistakes can actually hurt your site in the search engines without you even realizing it. I have come across a number of websites in which beginners not yet familiar with search engine optimization make the same common mistakes.

Are you making these seven common mistakes too?

• Irrelevant keywords: Many webmasters use irrelevant Keywords. Be sure to choose the right keywords that relate to your company. Be specific. Think about the words that web surfers will be typing to find your website. Inventory overture keyword selector Tool is one of the best-known services for helping you choose the right keywords. Use Inventory overture keyword selector Tool to find what people are actually typing in to the search engines.

• No back links: Back links are extremely important to your website's rankings, therefore this should be one of your main priorities. The easiest way to get back links is to ask for them. Visit sites related to your website and request a link exchange.

• Bad web design: Design mistakes can hurt your website. A mistake that I found many new webmasters making is they are not building their website to ensure that it appears correctly at different screen resolutions. Your website will be the first impression and remember that first impressions are everything. Can you afford to loose visitors because your website isn't viewing correctly on their monitor? I for one use a screen resolution of 800 x 600. If you design your site to be viewable only by a screen resolution of 1024 x 768, I have an annoying horizontal scroll bar at the bottom of the page and I have to scroll horizontally, just to see the entire content of your page. That right there is a turn off. There are many other web design mistakes, but we'll cover that in another article.

• Overuse of images and flash animations/ having too many graphics on your page: While graphics and flash may be pleasing to the eyes, too many graphics won't help you get a better ranking. In fact Google and other search engines cannot read the content of an image. Flash only pages have no text; therefore there is nothing for the search engines to read.

• Not utilizing your Title Tag: Title Tags are really important for search engines. A common mistake that I see many new webmasters making is that they leave the title tag empty or use irrelevant words. Your title tag is the first thing a search engine's spider sees on your page. You shouldn't put only your company name in the title tag, but ad keywords about your company. Use Inventory overture keyword selector Tool to find related keywords.
  

• 6. No alt <> attribute in tags: As I stated above, search engines cannot spider images. Therefore the alt image tag helps the search engines understand the subject of the image. Be sure to include the alt attribute with every image.

• 7. Bad anchor ext: Whatever you do, don't use "click here" or other non-descriptive link text. I'm guilty of this one myself. Proper anchor text can help your ranking. Your anchor text should describe the page that you're linking to. For example if you're linking to this article, your anchor text might read, "Seven Common SEO Mistakes by Rose DesRochers" instead of "Click Here to read this article." Anchor text is extremely important to your ranking.

These are just a few of the most common mistakes that you should avoid making. These SEO mistakes may be the main reason why your site is failing to rank well in the search engines.

Be sure to optimize your website for both search engines and people. Search engine optimization is hard work and an ongoing process. Invest a little time and learn the proper techniques and not only will your traffic come, but you'll increase your page rank.